hi everybody. Sodi Hundal here at Travel Incentives 101 where we help marketing and sales leaders get the most out of using travel incentives to improve your business. So, today I wanted to talk about people who are already engaged in using the travel incentive and in particular around a promotion. So, that’s where they’re giving away a trip say the Las Vegas or a cruise or maybe a one-week hotel stay or trip to Mexico what have you, and they’re already using it but want to get the most out of the overall promotion. So, what are the things that we need to do? The most important thing I can tell you is that make sure that in all of the different marketing and advertising that you’re doing that you’re leveraging the trip everywhere that your marketing touches. So, for example, if you’re in radio make sure your radio spot is talking about it.. if you’re in flyers, you’ve got it in the flyers.. if you’re on TV make sure it’s there. Digital wise, are you mentioning it in your Facebook? are you tweeting it out? if you’re in retail, do you have the posters and balloons and mirror danglers, do you have these little table toppers that that are provided? are you using all of the marketing tools at your disposal? and I think that the single most important thing that I can tell you is, are your sales team, and your sales folks, and even your ancillary staff, like you may have truck drivers or delivery drivers, you may have lot boys, you may have a receptionist.. are they all also aware and fully engaged in the promotion? it seems that if a few of those pieces aren’t quite clicking that we see people struggling a little bit more then if everything is working together. and I don’t think it’s any different than any other type of promotion that you run. if some of the people don’t know about it, some of your staff have questions about it, you’ve missed out on including it in some of your marketing.. it’s not going to be as successful. So, that’s my number one tip, is when you’re running the promotion make sure all of your different marketing channels online and offline and most importantly do the people that are touching the customer are they aware of it? are they excited about it? is your showroom jazzed up? if all of that is happening, you’re going to have a successful event! so good luck and thank you.