Sparx – Roaming Mobile Marketing from Starhome

Sparx – Roaming Mobile Marketing from Starhome


Meet Sparx
STARHOME Sparx –
A giant leap forward in roaming… and it won’t cloud your vision. It’s a regular busy day at the airport. Thousands of passengers are coming and going, most of them are probably roamers. Meet Andy, Now meet Gwen, And finally: meet David. The three of them have only just arrived to-and-from the exact same locations,
at the exact same time. In most cases, the very first mobile communication
they are likely to receive will be a friendly Welcome SMS. But what if, instead of pelting them
with identical or irrelevant messages, you were to give them
an interactive guardian spirit, to guide, help, advise
and indulge them, while maximizing the efficiency
of your own marketing agenda… And so, meet Sparx. Sparx is an innovative interactive roamers’ marketing & relations
management solution that enables operators to dynamically
allocate campaigns. Let’s see how Sparx responds… At this point in time, the system recognizes Andy
from his previous visits and sends him an email with a credit status of his pre-purchased roaming package. The same one he had on his last trip. Gwen is provided with contact details
of local public safety services, the embassy and convenient
transportation services. David receives nothing at this stage…. Gwen has been non responsive for a while, so an “Awake the sleepers” message will be triggered by her zero phone usage. She’s offered a special pricing package
for voice in roaming; now she’ll be able to call
her daughter back home every hour on the hour to inquire
after her beloved cat, Tara. Andy is presented with an offer
sponsored by a local brewery for tickets to a football game
near his hotel. It includes a happy hour special
at the pub… David receives an MMS which enables him to view a trailer
he requested earlier and obtain a special rate
for movie tickets. Sparx, having recognized
his behavioral patterns as an online video enthusiast, offers him more clips to watch… An additional feature is the extensive
analysis and reporting capabilities, generated by Sparx. This allows the promotion
of further efficiency… It’s intelligent,
it’s efficient and it Sparx up your client’s
traveling experience. Roaming has just shifted into top gear.

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