HISTORY OF JEEP 🏁 From Bantam to Willy’s Overland to AMC (Iconic WW2 4×4 Documentary )

HISTORY OF JEEP 🏁 From Bantam to Willy’s Overland to AMC (Iconic WW2 4×4 Documentary )


HOT ROD 100 Presents…
History of the Jeep in the high desert lands of the American
Southwest a modern-day ritual pitting man against nature is being played out
in some of the world’s most spectacular terrain but these weekend warriors who come to
the desert in the hundreds have a not so secret weapon at their disposal squat ungainly looking and possessing
the tenacity of a bulldog this is one us born and bred vehicle that won’t win at
beauty contests but the allure of the legendary Jeep goes well beyond mere
appearances you mean that the old jeep has done it
it was sort of the Willing horse anything you gave it to do it did it in
speech I guess you’d have to take one out and drive it because this thing is
like a billy goat you can climb mountains there was a day when there was no jeep
or anything even like it before the Second World War the American military
relies on a hodgepodge of vehicles to do the dirty work of fighting the enemy but warfare is about to undergo a
radical transformation new challenges call for new solutions and the Jeep is
going to lead the way it will go anywhere carry a fairly
impressive load it could be used to communicate it imbues to deliver it
could be used to fight can use for any job you wish across like your vehicle to
do the modest Jeep begins hidden behind the
clash of historic forces but the tire printed leaves in its trail is as deep
as it is wide and while it may be the ugly duckling of the American automotive
industry its impact is felt around the globe Jeep is a word you can you can go
into the wilds of Africa and say Jeep and people will know what you’re saying
I mean it’s the one thing about America that everybody can agree that they like
you know I fully expect someday to see a sign that says Yankee go home but leave
your jeeps 60 years later the jeeps legacy is stronger than ever but instead
of a way of getting to the front lines today’s Jeep is about getting away from
it all well is this what’s called a Jeep thing
once you get hooked on a jeep seems like your chief logger forever born out of
necessity the little Jeep that most American of motorized creatures has
launched an industry a way of life and a mythology all its own at the dawn of the modern era even the
major military powers are living with old technology World War one may be
called the war to end all wars but there’s a seemingly unquenchable thirst
for bigger better and faster military equipment the centuries horses were used for
reconnaissance and communications just about anywhere wars were fought but just
after the turn of the century motorcycles have become the military’s
vehicle of choice the problem is only the best riders can handle the pounding
on makeshift and often treacherous battlefield roads accidents are just
part of the routine the motorcycle itself is fast agile but
it takes a lot of time to train a driver flip it can stall it can kill his driver
there’s no interest in making the motorcycle anything more than it was a
glorified bicycle for years the US Army’s efforts to develop an alternative
to the motorcycle have come up short as late as 1937 the best they’ve been able
to put into the field as a small two-person vehicle known for obvious
reasons as the belly-flop er while it can travel at speeds of up to
30 miles per hour and provide a platform for a heavy machine gun with 1,500
rounds of ammo the belly-flop er barely has room for its passengers and is
troubled by rough terrain as anyone who takes a bone-jarring ride and it will
tell you it also has virtually no suspension and it was light and fast and you know
using the terminology of today it was designed to shoot and scoop but it
wasn’t very capable offroad I imagine you know driving the
belly-flop you could probably end up with some broken ribs fairly quickly
although it’s not the end of the military search for a high-speed
replacement for the horse the belly-flop confirms the need for a fast low slung
patrol car that can move rapidly to the front lines without drawing enemy fire
for years a small Pennsylvania based car company called Bantam has been limping
along trying to get a toehold in the lucrative military market but by 1940
the company is producing only a handful of cars Bantam is not quite dead and
it’s starting to smell dead most of the records indicate that they had about in
1940 had about 15 people working at the factory mostly just supplying spare
parts and that 15 includes the executives as the war heats up overseas
and the company’s future hangs in the balance
Bantam is saved by the arrival of a US Army Technical Committee at its factory
doors led by one of the builders of the belly-flop er major Robert G Howie the
army spends time discussing ideas and working up specs for an entirely new
kind of four-wheel-drive vehicle with the team at Bantam
after working closely with the army to develop the US yet unbuilt vehicle
Bantam is shocked to find out it’s only one of a hundred and thirty five
manufacturers invited a bid on the contract to build the prototype bantams thought they had the inside
track on this job they did in the sense that they were prepared and in a
situation to prepare a bid much quicker than other companies who bid but banham
thought that they would get a negotiated contract and not have to bid against
others so they were extremely disappointed when their initial work in
discussions with army led to a bidding situation bantam once thought it had the
inside track now the field threatens to get crowded established car manufacturer
willys-overland once the world’s second largest
manufacturer also officially enters the fray well is Overland was an interesting
company they were in great shape either they were certainly in a lot better
shape than Bantam was and and they had been a very successful company but they
had fallen on hard times to some degree and they were just one of the also-rans
in the automotive industry looking down from on high the Ford Motor Company the
Goliath of the American industry under the leadership of Henry Ford shows
little initial interest in entering the sweepstakes to build an unproven vehicle
but the Army’s concerns over Willy’s and bantams ability to actually turn out any
vehicles in large enough numbers inevitably makes Ford a serious player
with a showdown between the US and the Axis powers looking increasingly
unavoidable the American military anxiously calls for bids to be submitted
within weeks of sending out the tender recognising its future depends on
winning the contract Bantam recruits a well-known freelance engineer from
Detroit named Karl Colts to head up its team but a late start gives the company
just five days to pull its bid together on July 25th 1940 the day the bid is due
bantam delivers its blueprints and cost estimates to the military yeah it was it
was down to the wire they got their bid in I think within the last hour or so of
it being opened and they were surprised to see Willis overland there with
another bid the government took the two bids went into the backroom came out
half an hour later and announced that Bantam was the winner winning the bid is
only the beginning of the road for Bantam it’s now given less than two
months to come up with a finished prototype this is building a completely
new vehicle from scratch there were many bets up and Detroit as
to whether or not Bantam could meet this deadline and most of the bets were that
they couldn’t so when Bantam drove the first quarter ton Jeep through the gates
of Camp Holabird half an hour before the deadline everybody in the industry was
amazed bantams reward for buying the odds and delivering its
prototype on deadline is to have it subjected to a motorized version of a
living hell while its rivals continue to perfect their own prototypes bantams
pilot vehicle has run through a battery of tests that would destroy any car
captain Mosley who was there he was considered the head torture specialist
and at one point he was seen jumping it off of a 4-foot loading dock because he
wanted to break it he wanted to break the suspension and break the chassis and
he hadn’t been able to up to that point one of the testers that was there said
when we get a vehicle in here if if it has anything to confess it confesses but
even when the ordeal finally ends with a broken chassis after 3,000 punishing
miles of off-road driving the military gives back to the greenlight 70 more
updated versions of its original model are placed on order in fact the
military’s tests on the Bantam prototype showcase a vehicle like nothing seen
before either in peacetime or war while still work-in-progress one officer calls
it the most significant vehicle ever developed for military purposes despite
its small dimensions and unlikely looks the little Jeep makes an impression from
the moment testing starts everything about the vehicle is good it’s not the
fort year was four-wheel drive but that was not a new invention that they had
for the four-wheel drive starting in 1913 it just seemed to fit the bill in
every way shape and form I mean they could use it for anything they marvel at
its versatility why there wasn’t a darn thing that in couldn’t do it was
designed just right it was beautiful Antonis fended off collapse but the
battle for the contractor mass-produced the gene has yet to be fought only
months away from the attack on Pearl Harbor a revolutionary new vehicle that
will help change the course of the war is about to be unleashed on battlefields
around the world with the earliest Jeep prototypes
continuing to roll out for road trials through the summer and fall of 1940 it
becomes obvious to the military that there aren’t as something special in the
history of motorized transportation a reliable Swift and adaptable vehicle
that could go almost anywhere although it hasn’t yet been given the name that
will one day make it famous it’s an engineering wonder that’s won over even
the most cynical observers it may not be able to compete with the tank for
firepower the fighter plane for speed but it quickly becomes clear that this
is one bit of military hardware that will punch over its weight class capable
of a top speed of over 60 miles per hour with a pulling capacity way beyond
anything comparable in its size the Jeep is the Army’s new Mighty Mite the men
testing the prototype at Camp Holabird feel they already have a winner on their
hands testing their took it out for a spin he
was on the field for about 20 minutes came back and said he had tested every
vehicle the army had looked at in the past 15 years and this vehicle was no
doubt the best vehicle that the army had ever received being present at that time
Ford and Willy’s were aware of these success in the promise of the prototype
Jeep and that only fired up their desire to get in the production end of it
with the military already testing bantams BRC sixty-two rave reviews ford
brings out its own version of the jeep called the pygmy willies not to be
outdone also finally has its own prototype the quad with its powerful
go-devil engine ready for testing what they ended up doing was giving a
contract to each of the three companies for 1500 vehicles and the the great
thought behind that was that okay each company is going to kind of take a
different tack with this and they’re each going to develop things a different
way and then we can at the end of that incorporate the best features of each
each of the vehicles into one standardized vehicle but even though the
new vehicle will draw the strengths of all three prototypes there is only one
winner for the bid to mass-produce the Jeep Willys overland is the last company
left standing and what started as an unlikely competition to come up with the
replacement for the motorcycle – is the hopes of one company and pushes the
other to the forefront all that seals the deal is a cost
difference of a few dollars per unit and the military’s lack of confidence in
phantoms ability to deliver even though the company goes on to produce almost
7,000 models of its version of the Jeep Bantam ultimately fades into oblivion
after losing the bid what appeared to be its finest moment is in fact bantams
swan song so with the contract in hand all Willis has to do is adapt some of
their rivals design features into their prototype they told our chief engineer
Barney Roose to go back to Toledo and redesign the Jeep and they wanted
certain vo for certain things from each vehicle from Ford they wanted the
headlights in the grille and the flat but for Willis they wanted the engine
from Phantom they wanted the basic body design so by Nehru came back to Toledo
and came up with this Mars this was our World War 2 edition it was
called MB which was military second issue no matter what conditions are thrown at
the unstoppable Jeep during testing it meets and exceeds expectations what made it so good was the the the
front wheels are so far forward so you could go up a hill first thing was we
had it with the tire just a hill not like I’m the Volkswagen I had a bit of
problem because the nose was so just stuck their nose first into the ground
and then had to climb this when you go on a hill it climbs right up
you could even float them across the river because of the weight and you have
to put a tarp under it and if I can’t we’ll start over fold it on top and
paddle it across the river in December 1941 the inevitable has
arrived as America enters the war the world’s largest industrial power is on
full mobilization and G production is in top gear about six hundred and forty
thousand jeeps almost 20% of all wheeled vehicles built in the US during the war
will be built over the next four years more than three hundred and fifty
thousand are cranked out by Willy’s with several hundred thousand more
subcontracted to the Ford Motor Company it’s an all-out war effort that sees
traditional rivals working side-by-side to meet the sudden demand for the Jeep Hollywood 2 jumps into the war effort
and nothing works better than a movie star swatting around in a spanking new
Jeep to generate enthusiasm on the front lines the new vehicle is suddenly
becoming a one car photo-op as it starts popping up everywhere to this point the
military’s new experiment in four-wheel drive has only been known by the model
names given to the prototypes developed by the three rival companies but soon
after its put into general use the word Jeep that’s the name of a comic strip
character as well as military slang for an unproven vehicle starts circulating
what sort of really started to change things in terms of the name was when
Catherine Hillier wrote a column for one of the Washington newspapers Willy’s had
brought some of the peeps for a senatorial show-and-tell
they were driving these jeeps up and down the steps of the Capitol and
photographers they’re taking pictures somebody some bystander interested in
the vehicles asked Willy’s test driver well what is it then and he said well
it’s a Jeep now he had heard all these GIS talking about it as a Jeep
so Catherine Hillier reported that in her column and it went all over the
country whether the new vehicle gets its name through the media or because it’s
also known by the military designation for general purpose or GP the jeep very
quickly demonstrates its reliability and off-road capabilities on the battlefield
well the chief mentor is a enters war if you will in during the invasion of
Sicily in 1943 the Willis Jeep the Americans you and and from that audited
right away it proves it’s it’s utility by doing virtually every job asked of it
and just being the kind vehicle that can take a soldier anywhere
on the battlefield because it’s unstoppable it’s also unbelievably adaptable no
matter what the need whether it’s serving as a makeshift field kitchen or
ministering to the spiritual needs of the frontline soldier the Jeep just
seems to rise to the occasion and where the little Jeep really shines is as a
battlefield ambulance what took hours or even days before the advent of the Jeep
can now be done in minutes there was an absolute must
because it could carry three letters and two wounded so a small sheep would take
them back to the regimental aid post which is one battalion headquarters from
the center line which was where the wounded are taken by the stretcher
bearers and usually the Padre was with the Jeep and then he would send the
chief back with the wounded one of the earliest and most spectacular uses of
beeps in combat comes in 1941 about the British in North Africa probably one of
the most famous things that British I say yesterday where that is converted to
fight in the desert they couldn’t stop general Rommel
tanks because they they just didn’t have enough to stop so they did the next best
thing they could they were tanks of course have to be followed by the
gasoline tankers to supply the gas so the SAS would load the jeeps with
machine guns and run behind the rear lines and shoot up the tankers that made
the trucks are the tanks obviously were worthless without gasoline so later on
in the Pacific a jeep earns its battle stripes by single-handedly destroying
four Japanese tanks with a 37 millimeter gun mounted
the jeep darts in and out of the tanks firing at point-blank range
another battered Jeep even earns itself a Purple Heart after surviving two
successive beach landings so impressed of the Germans with a new
vehicle that they issue a general order that any captured Jeep should be used
wherever possible to replace their own inferior machines the kubal vagan as the
Allies roll up victory after victory in the latter stages of the war the Jeep is
in the thick of virtually every decisive battle General George C Marshall the US
Army’s chief of staff calls the Jeep America’s greatest contribution to
modern warfare it was a sign you know when you saw Jeep unless it had the
German cross on it from being captured and used you know it
meant that the Allies were coming and the times were probably going to be
better for everywhere there are American soldiers or allies using jeeps the
distinctive 9 slat will and unique snub nose shape of the Jeep is becoming a
legend of the Second World War but as the war comes to a thundering in
not even the unstoppable Jeep is immune from being lost in the hoopla as the Allies celebrate the triumphant
return of their troops the fate of the Jeep’s that carried them from victory to
victory is less her own instead of returning to ticker tape parades down
Main Street they are abandoned in large numbers
given away to allied governments or sold to the highest local bidders in many
cases jeeps become target practice or live forlorn where they’re left it’s a
sorry end to one of the greatest success stories of the war ironically it’s also
an ending that comes at the request of the very company that built the Chiefs
in the first place the idea of giving away or selling the surplus vehicles
into the market was one that Willy’s was not real happy with right after World
War 1 they had a lot of excess vehicles and the way the government got through
that was by donating to a lot of local state governments and you know some of
these municipalities but what that did is it kind of knocked the legs out from
under the truck industry back then Willie’s you know it was kind of blatant
self-interest on their part but they really didn’t want that to happen in
Americans are going to have Jeeps argues Willie’s then they’re going to have to
pay for them themselves you know and I’m ready father this
little buggy so a lots of other guys in this man’s army
when I get back to the farm can I have one of them hey my old man could use one
around his mill oh sure he could wherever this pulling or pushing the
tool this is the baby can do it boy that’s where it’ll really fit it looking
to maintain the momentum gained during the boom years of the war Willy’s turns
to the huge American Farm Market to keep harvesting profits with an army of jeep
loving GIS returning to the homefront Willy’s mounts a full-out marketing
assault deserve agriculture and industry all over the world in a thousand
different ways in 1944 the first civilian Jeep is unveiled by
willys-overland it’s called the Agri Jeep and it’s
designed to tap into the fondness of returning troops for their unstoppable
wartime companions farming in the future should be a very popular science but GI
Joes can look forward to even more here’s an old friend the Doughty Jeep
back from the wars in civilian garb ready and able to do 101 new jobs
phanie has high hopes that its new jeeps will be as highly prized at home as they
were during combat the market was there for willys-overland to pick and Willie’s
stuck with a utility vehicle ie the Jeep and didn’t pursue their plans for a
motor vehicle or a car so there was great demand and the market was good for
the first couple years after World War two with the civilian Jeep immediately
after the war they could sell more than they could build so Willy’s as well as a
lot of other vehicle manufacturers loaded up their first vehicles with a
lot of accessories to give their dealers a good profit outfitting them to work as
ploughs tractors and general-purpose runabout vehicles for the farm Willy’s
invests heavily in the civilian Jeep or CJ now boasting a slew of design
upgrades willys-overland is hoping the newly modified Jeep will become the
workhorse of the American farmer and tens of thousands of cj’s are sold in
the mid 40s this is a 1947 Willys Jeep a cj2 a it’s
got some changes made on it that the different from the military and that is
it this is what’s called a seven slot grill there are seven slots in here the
military had nine the windshield was raised approximately three inches which
give it more more heights for the passenger and they raised the seat then
about three inches and put more cushion in them and the reason for that was it
did make it more comfortable for the civilian market
the transmission was beefed up and they put the tailgate on the back of the Jeep
it is also a four-wheel drive increasing the ratios it allowed it to
pull more for farm use and they have small box that that you could put things
sacks of feet or whatever back here and you could also use it in the field and
you could also drive it to town on errands so they were quite versatile
quite handy and pretty good gas mileage is that too but with limited demand for
Jeeps in the farm market Willy’s also launches a new kind of hybrid vehicle it
was clear they’re gonna have to capitalise on the Jeep somehow so they
wanted a back-up plan that have more than one or two vehicles and so that
developed into something GP that had the the recognition of a jeep but that was
more practical for day to day use if you like to get away deep track we’re
hunting and fishing are really hunting and fishing the jeep utility wagon can
get you and your gear exactly where you want to go nothing stops the jeep
vehicle half car half truck the new Jeep is the world’s first all steel station
wagon and for shadows the SUV of a later era
not just any old family wagon it’s later upgraded to four-wheel-drive and a
bigger engine it’s legacy is a vehicle that can hit the open trail and still
keep the curb appeal of a sedan around the same time the Willy’s Jeepster the
company’s soft to the sports car arrives on the scene but it’s poor visibility
draft enos and lack of a weather tight convertible top means just over 20,000
models are put on the road by 1950 the Jeepster is out of production no word
Jeep on a vehicle means it’s personal powerful virtually indestructable although it’s
now known more for its specialty cars than as a major player on the automotive
scene by the early 50s willys-overland continues to run on its reputation for
rugged dependable cars war in Korea guarantees continued demand for military
vehicles and in 1952 Willy’s latest military Jeep comes out of the market
incorporating a heavier payload and higher gear ratios for most of the next
two decades up to and including Vietnam it remains the standard US Army Jeep but
it’s an unexpected merger with another car manufacturer in 1953 that really
kick starts the jeeps long-term prospects Henry J Kaiser was a
successful industrialist before World War two
during the war he produced a lot of victory ships and so he came out of the
war with a lot of money in spite of kaisers business savvy his car company
has been a money loser for years he sees the Jeep line as the savior for his
ailing brand own your jeep dealer for a look at the full line of jeep or wheel
drive vehicles an eye-opening demonstration look him up
tonight call him up tomorrow under the leadership of Kaiser the company is
willing to take risks and it looks to grow its core market by trading on the
Jeeps Marshall bloodlines dogs and a jeep utility wagon what a perfect
combination the jeep station wagon took it a long
ways towards being comfortable but there was still a long way to go no need to
pamper this baby just hose her down in the late 50s kaiser-jeep started working
on a more comfortable four-wheel-drive vehicle and they had some interesting
concepts its new marquee vehicle has a host of exotic extras like power
steering and automatic transmission giving it bragging rights as the world’s
first luxury sport utility its name the Jeep Wagoneer
after years of dabbling with farm vehicles sports cars and station wagons
Kaiser has developed a vehicle to go after a higher-end demographic a spruced
up SUV that bridges the gap between the wartime Jeep and a modern road warrior
after World War two the state of life here in the United States and North
America improved to the point where people actually had recreational time
you know four-wheel drive was perfect for outdoor type people that wanted to
go hunting and fishing and exploring whatever the little chariot is half
ducked and half go it’ll shake off the water and climb back over those boulders
without the slightest hesitation long-forgotten is the Jeep of world war
ii the jeep of the 1960s is more likely to be associated with america’s growing
preoccupation with me a new kind of outdoor recreation is
taking off and the Jeep is setting the pace the gi’s best friend has come a
long way though it’s a golden era in US history America’s favorite off-road
champion is about to hit a patch of road that may sidetrack in forever it’s the Golden Age of post-war America
and the kaiser-jeep is comfortably enshrined in the pantheon of American
vehicles images of off-road enthusiasts riding high in jeeps keep them in the
public consciousness but the jeeps own success has also spawned a growing
number of pretenders to the throne by the late 1960s the Ford Bronco and the
Chevy Blazer are threatening to squeeze the old Jeep of the world all
once the undisputed king of the off-road the Jeep is starting to show its age
Henry Kaiser a man who bailed Jeep out of its domes back in the 50s is turning
his attention to other investments although it’s still the gold standard in
a four-wheel drive it looks like the venerable Jeep is
about to get bounced again by the late 60s Kaiser was losing interest in motor
vehicle production it wasn’t going where they had thought it would and they
wanted to get back to their their other business pursuits so they ended up
selling the Jeep to American Motors Corporation for years AMC under the
leadership of Roy Chapin jr. has had an interest in the Jeep and in the late 60s
it too looks to hitch its fortunes to the star of the off-road market deep for
example it’s an unqualified success worldwide and as we affirmed its
position as a premier name in the four-wheel drive vehicles AMC was was
kind of looking for another outlet in 1970 when they when they made a Kaiser
and offer he couldn’t refuse and it worked out good for both Jeep and for
AMC I think AMC was on the beginning of a downhill slump you know being sort of
the fourth wheel of the big three auto industry Jeep gave them something that
nobody else has look at that but Jeep CJ the first thing AMC does is go after the
youth market it’s the 1970s on the Jeeps legendary
pickup power is given a whole new hope you don’t mind I drop it in come to
Jeep country in the Jeep CJ we wrote the book for four wheel drive for veterans
of World War two the new Jeep is only vaguely recognizable they were a working
vehicle for us but for the Yuppie it could be a toy and I could see why the
young people would enjoy playing with it the only difference in my case was I
didn’t have to go out and buy one that you should be one
demand for SUVs continues to grow an AMC Jeep is determined to stay a market
leader if you believe the marketing everyone has the chance to become a
weekend warrior but even with the rebranding of jeeps sales dropped by 51%
in the 1970s although SUVs are taking off the Jeep
the little vehicle that kicked off the whole four-wheel phenomena is on the
verge of collapse with its corporate future precarious AMC in 1984 introduces
what will prove to be the savior of the brand it’s called the Jeep Cherokee XJ
the combination of the tried-and-true jeep qualities of ruggedness and power
and a nod to the growing concern for fuel efficiency they gambled the last of
their R&D money on that vehicle it proved to be a big success and it was a
hot seller and it more or less set a trend for all the other manufacturers to
follow it sort of became one of the benchmark vehicles of the SUV world
where you could have economy the rule that you wanted and four-wheel drive and
a small station wagon just for everyday pursuit it was a pivotal vehicle
perhaps most importantly it also gains Jeep the attention of one of America’s
biggest car manufacturers looking to expand its market share
Chrysler looked at the Jeep brand name and licked its chops it decided it
wanted the Jeep and if it had to buy the whole company to get it it would and
that’s what ended up happening Chrysler has been a mainstay of the American
automotive scene but recent years have not been so kind to one of the charter
members of the big three in the late 70s Lee Iacocca the innovative former head
of Ford is recruited to help turn things around his credo to solve big problems
you have to be willing to do unpopular things well I think the essential
problem that faces the Chrysler Corporation today the immediate one is
to get itself profitable I think the success of the cherokee was part of the
reason that that Chrysler got involved but I think you know when Lee Iacocca
took over and basically brought Chrysler back from the grave he had his eye on
Jeep for a long time because that was a segment the recreational four-wheel
drive thing he recognized that as is going to be a market in the future the
Cherokee helps turn Chrysler’s fortunes around
and it also blazes a trail its competitors are quick to jump on but
while imitation may be the highest it comes back to the world war two Jeep
that started it all well they came up with a very simple go anywhere vehicle
and it didn’t had a lot of time to think about all the add-ons so they made it
very simple and just plain plain plain but that’s what helped the GIS out in
the fielders it was easy to fix when he broke down he
could get it out of a mud hole with a few guys you can push it out it was
light and it was just simple very simple and he always could get him home with
some spare parts oh it was just a tape or some wire you made it home and that
was the most important thing for the GI at that time to get make it home make it
home somehow by the 1980s its connection to the military winds down after more
than 40 years of service overseas the last jeeps have phased out by the
American armed forces in favor of the massive Hummer time vehicle that came to symbolize
America is perhaps a fading memory the Jeep helped recreate the automotive
industry and ensured itself a place in history from the drawing board to the earliest
days of wartime production the jeep has gone everywhere and done everything it’s
become an icon of American know-how through military campaigns around the
world and corporate shuffles that threatened its very existence it’s a
survivor and it’s one American original whose
success is rooted not just in its ability to adapt but also in its very
simplicity you can trace its DNA right back to the original Jeep and I hope
there will always be some vehicle like that in the market to be to be used by
people who want to use them the way that a jeep was designed to be you high in the mountains of southern Utah
the living legacy of the original off-road vehicle continues while the
Jeep may have surrendered its role as the GIS best friend jeeping has become a
passion for hundreds of thousands of Americans on any given weekend drivers
converge to share the four-wheel drive experience at something called Jeep
Jamboree she developed until it became a part of
everybody’s life at least in the West after that the urbanites discovered the
usefulness of four-wheel drives and this Jamboree program that was to get these
people off the road and see how well their vehicles can really perform and
get him excited about the prospect of exploring the countryside built for the military today’s jeep has
made off-roading a civilian obsession Jeeves called rock frog I picked up that
name on an obstacle here in Moab called double-whammy
we climbed up there and got the jeep hop hopping and it happened to be on film at
the time and one of my buddy said he looks like the Frog hoppin and the name
stuck totally modified everything but except
the engine how much do you spend on a vehicle that’s my wife standing mirror
but about 85,000 I knew when it went over it wasn’t bad
because I didn’t hear a loud bang it was just kind of it’s part of the sports
this did me back on my feet so we can keep going what’s nice about a jeep is you can do
lots and lots of things with a with a stock Jeep that you bought off the
showroom floor or as you’ve seen here some of these jeeps are extremely
modified and can do the work I’m probably the smallest Jeep here 60 years
ago the builders of the Jeep answered a call to war that saw the creation of a
unique vehicle that blazed its own paths on the battlefields of Europe North
Africa and the Pacific it’s come a long way since earning its stripes in combat
and it may finally have found a permanent home since merging with the
Daimler car company in 1998 Chrysler continues to flourish and Jeep sales
represent a substantial portion of the SUV market earlier in my life all the
car Kunduz laughed at you we didn’t build cars you’re a jeep building you
know what’s a Jeep so now every company I think in the world has copied us the
Jeep is unique it’s a vehicle that was designed with no style simply for
functions but it performed very well it had a personality it it was a cute
vehicle it was an able vehicle but most of all it was fun via
little roadster that could perform off-road as well as on-road and seeing a
Jeep just made people smile the Jeep persevere is and it probably will
persevere throughout time in some form or another I doubt that the name Jeep
will ever die

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