Drink Local: Why It Matters (Told by San Diego Brewers)

Drink Local: Why It Matters (Told by San Diego Brewers)


Beer is business and I think people forget about that. But it’s great because it’s an industry where you can forget about it, for the most part. It was all about ‘all-for-one, one-for-all’ and very altruistic. And I love that It’s hard to watch it change. And a lot of that has to do with the big business of beer but also, Big Beer itself and that’s been the more recent change and it’s been the hardest thing for us all to adapt to. It definitely is different now. I mean there is a lot more people that are opening breweries I feel, that are probably a lot less passionate about the beer that’s in the glass. That’s just negativity that doesn’t need to be in our scene. Our scene is about a positive energy and making great beers for our community and let’s just get back to that. Big Beer has always been here. But promoting their brand as local and craft is the farthest thing from the truth. It’s important to remember where we came from. We had to win the audience. We had to win the consumer. We had to win the people. One handshake at a time. One glass at a time. Let’s worry about pushing beer across a counter, and not across the country. I think that brings a lot of creativity. So you see a lot of people doing the same thing, multiple different ways. In some other markets you can’t get that. You can’t get the same uniqueness that we have here. We do like to collaborate. We’re kind of all friends and partners in making great San Diego beer. But it’s kind of about San Diego first. Why is it important to drink local beer? Because some people don’t. It doesn’t resonate with them and that’s just fine. But for the people who do we want to make sure they’re actually buying local beer, instead of something that looks and feels like it, but is really a wolf in sheep’s clothing. The small brewpub is the bastion of hope. It’s right next door. With beers that are made, and money that stays in. That pays people to have a job. Money that doesn’t leave our city. Go to your breweries that are San Diego born. Guys that are looking to make something for themselves, and provide something for their local community. Do a little bit of research, don’t just go to the big advertisements in the magazines. The next thing you know, you know the guy who made the beer. And then he moves on to open his own brewery, so you follow that, but you still know who took over his spot last. And then you really become an informed, San Diego drinker.

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