Arc’teryx Presents – Who We Are: The Mountain Effect

Arc’teryx Presents – Who We Are: The Mountain Effect


[WIND ROARING] Let me just describe like
even landscape to you, because if I had to describe the
Coast Range to someone that’s never seen it before and
had never been here before, how would I describe that? [MUSIC PLAYING] You go from ocean to rain forest
to high alpine to glaciers. It’s like a lifetime’s
worth of adventures. There’s so many places
that people will never go. You can walk through
the Coast Range and you have feelings that
no human may have ever walked here before or no human
might ever walk here again. You can be in the back
country within 60 minutes from Vancouver,
which is incredible. I mean, you’re
incredibly lucky that you can access that kind of
terrain that quickly. But on the flip side, there’s
a lot of risk involved in that. It’s almost like we have a
little microclimate here where things can change very rapidly. There’s a ton of
unexplored stuff. It’s not that safe, and there’s
something very real about that. And so I think already we just
inherit a very high commitment level for what’s expected. You can’t half-ass it. I’ve talk about this a
bunch before with people. I don’t think Arc’teryx could
have been created anywhere else. It couldn’t have happened if
it was a six-hour drive away. It had to be close. Because ultimately, the founding
design spirit, those people were doing it anyway. They were in the mountains. And the only way to actually
build the right gear was to build a company
that could do it and do it in the environments
you needed it for. You can’t separate those two. One of the things with
being located here, right on the Coast
Mountains, you can literally move
outside our backyard here and you get humid
forest conditions. You get rocky outcroppings. We have mountain
trails, mountain peaks. You’ve got really
tough environment to go and test product in. [MUSIC PLAYING] Yeah, just testing out a couple
of different gator materials. Cool. A couple different
instep materials. So if you guys want
to give those a whirl. Probably want to wear
some base out today because it’s negative 14. Right now we’re
kicking off Fall ’20. So just kind of thinking
future concepts. Just really early
rough prototypes, just to see how
they work out there. [MUSIC PLAYING] Having the mountains 20 minutes
away means that each time we iterate and make
changes, we can put that into the playground very fast. And then we can make
changes and then iterate again and get
that back out again. It’s really important
that you can actually experience the products
in the environment that it’s being designed for. I think that’s where some of
the best concepts come from is you just see these issues
when you’re using a product or you get really
frustrated with something that’s getting in the way. The goal is to eliminate
all those barriers, so you’re not really focusing
on the product at all. [MUSIC PLAYING] It’s really interesting to see
how the designers’ minds work and to kind of bounce ideas
off them as an athlete. And I like the internal pockets. [INAUDIBLE] Imagine a not-thin, secure one. You can see the
gear develop over the years based on
the fact that they’re so easily accessible to test
right here in the Coast Range. [MUSIC PLAYING] I think we push our athletes
to think outside the box, which creates this really creative
environment that we wouldn’t have if we were just
sitting in an office. And I think
nurturing that, we’re able to come up with ideas
that they wouldn’t normally have thought of, which
gets me super excited. We’ve got deep relationships
with men and women that are working the
mountains every day, who are really
punishing their gear. And the fact that we
can prototype stuff, we can get it on their
backs and get real world validation of how things are
working is super important. [MUSIC PLAYING] I mean, I want to wear the
best product I can out here, because this can make the
difference between life and death. And people can laugh at that. But when you’re stuck in very
poor weather in a situation with someone that’s
injured, that gear is going to save your
life if it’s good. I think it’s really
important that you have gear that you can trust
when you’re in the mountains. Here in the Coast Range, we
have very extreme weather. And the product that Arc’teryx
develops is a direct reflection of its proximity to the
mountains here in this area. [MUSIC PLAYING] No one can tell you how hard
it is to spend a night out without proper equipment. You just have to go
and do that yourself. Then you realize that the
stuff you thought was good actually sucks. You got to come
back here and got to build something that’s
going to work for that. All the good concepts, all the
good ideas for good equipment don’t come from
our design center. They come from being
in the mountains. The design center is where
the things get built. But all of the inspiration,
all of the needs that need to be solved are
born out in the mountains. [MUSIC PLAYING]

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